The 813 brand was born in 2008 from an entrepreneurial intuition of Annalisa Giuntini.
Fashion has always been her great passion for which she had an easy inclination that gave rise to the partnership between Annalisa Giuntini and Paolo Panerai; who have transformed the 813 brand into "Emotions to wear".
A unique brand of its kind given the union of the birth dates of Paolo and Annalisa born respectively on 8 and 13 February, creating with this numerical association the symbol of a butterfly that represents their inventiveness and free spirit.
For Ottotredici it is important that everything is rigorously MADE IN ITALY guaranteeing an absolute exclusivity that supports the growing desire for uniqueness of the exclusively Italian production market. "What is born of a passion and then becomes a profession is one of the most fortunate events that can happen to a person during his life; you will always have many interests and you will spend your time creatively cultivating them ".
All this happened to Annalisa and she created 813 to convey emotion.